The Power of Direct Mail in Local Elections: A Guide for Print Buyers

Looking to help your local election candidates gain an advantage in their campaigns? Great news! There are plenty of opportunities for you to offer campaign printing services leading up to the election. One such opportunity is to handle a political candidate’s direct mail campaigns. From flyers and leaflets to postcards, there are many print services you can offer to candidates. But why stop there? This article will explain why you should also consider offering distribution services.

Why is direct mail so important for political campaigns? For starters, it allows political candidates to target specific audiences. Additionally, direct mail is one of the few campaign channels that reaches all voters. Not everyone uses social media, watches TV, or checks their email regularly. Moreover, direct mail has a great return on investment, with 43% of people finding it less annoying than email marketing.

Even millennials, who are often considered digital natives, prefer political direct mail over other forms of political advertising. In fact, 80% of millennials prefer it! Furthermore, 66% of millennials are likely to research a candidate online after receiving political mail, and up to 78% of voters discuss political mail with others. This means that direct mail campaigns can have a significant impact on voter opinions.

So, what print items should a political direct mail campaign use? Flyers and leaflets are an obvious choice, as candidates can highlight individual promises from their manifesto and send them to specific voters. Posters are also effective, as they allow people to display their support in their windows. Stapled booklets are ideal for presenting detailed information, and postcards are a simple and effective way to deliver a message.

To make things even easier for political candidates, consider offering distribution services. Handling the distribution side of things as well as the printing will make you stand out as a valuable partner. Luckily, there are two services that make distributing direct mail campaigns easy: Royal Mail Drops and Pack & Collate.

Royal Mail Drops allow you to target specific audiences based on factors such as location, age, and house type. Once you specify your target audience, Royal Mail will find all relevant addresses and distribute mailers accordingly. Alternatively, with Pack & Collate, you can send print to multiple addresses directly from the factory, with orders split across multiple packages and items mixed as needed. This bespoke service ensures that print materials are delivered to the correct addresses without you having to lift a finger.

In conclusion, offering both printing and distribution services for political direct mail campaigns is a great way to help candidates stand out during an election. With so many print items to choose from and services like Royal Mail Drops and Pack & Collate available, you can provide a comprehensive and hassle-free service that will be invaluable to busy political campaigners.